Reliance, Bata form alliance for footwear vertical (Economic Times 31st Dec 2007)Reliance Retail is ensuring it gets the widest possible reach for its footwear business. The company has entered into a strategic alliance with Bata India to jump-start its footwear vertical. With this alliance, Reliance will get access to India’s oldest and biggest footwear retailer’s 1,200 stores which are spread in every nook and corner of the country. Reliance Retail has entered into a distribution tie-up with Bata India to retail its private labels through Bata outlets, sources have confirmed. More
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