35% of fuel sales off price control (Business Standard 8th Jan 2008) Branded fuels help oil firms cut losses. At a time when the government is considering a “marginal” increase in petrol and diesel prices, about a third of fuel sales come under the category of premium branded fuels that are outside the price controls and for which consumers readily pay a premium. In 2007, branded fuels, which offer better mileage and superior engine performance, accounted for about a third of revenues from retail sales of petrol and diesel, as against about 23 per cent in 2006, and 12 to 13 per cent two years ago. Oil marketing companies sell high-performance petrol and diesel mixed with additives under brands like Xtra Premium (Indian Oil Corporation), Speed (Bharat Petroleum) and Power (Hindustan Petroleum). More
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