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Market Analysis - Media

Media: Reaching out like never before The Hindu Business Line 1st Jan 2008)The Indian media industry spread its wings this year like never before, and went places, both in new platforms, technologies and new geographies. Multi-platform entertainment and digitisation is set to change the dynamics in the industry in the coming years.
The year, which started off with the Conditional Access System (CAS) being introduced in pockets in three metros, saw viewers upgrading to digital television. For the million-odd CAS viewers with set-top boxes on the cable platform, there were about 7-8 million others enjoying the benefits of the other new digital platform, Direct-to-Home (DTH). More
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